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Online Marketing Digital marketing or also called Data-Driven Marketing is the general term for the promotion and selling of products and services using digital technologies, which is transacted through the internet. The term digital marketing was actually coined in the 1990s, but in the early 1980s, its concept was already being generated by a promotion company, SoftAd group, which is now ChannelNet, which advertised automobiles by way of sending floppy disks, containing the various car models with free test drives through a multimedia presentation, to interested customers in exchange of reply cards that were sent by these customers. As the process further developed, digital marketing has also become known as online marketing, internet marketing, or web marketing, depending on the digital capability being used. Countries have their own term preferences, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. At the start of the 21st century, the development of digital marketing progressed in such a way that businesses and their brand products are utilizing the technology for marketing. Due to the fast progress of developing digital devices and digital platforms, many people have started to browse on products and services on the internet, instead of checking these brands physically of designated stores. Digital techniques, such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games, have literally swamped the internet and have become very specific and efficient in usage. Through digital marketing, a 24/7 customer services online,using social media, is provided by brand companies to make the customers feel that they are valued and supported. Customer feedback through social media are equally important for brand companies to help improve their products and encourage an indirect way of advertisement as other people can read online the conversations of the customers. The importance of social media has helped in nurturing digital communication, which has helped in the flow of information and understanding better the products to as many people as possible, world-wide. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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Digital marketing has made it possible to purchase brands at a lower cost since other related costs, such as external service, advertising, processing, interface design, and control, are affected on it.
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Because digital marketing is dependent on the internet, this can be considered as a major setback for promotion since some areas are not still internet-connected or that some areas have poor internet connection. Factoring in on the advantages and disadvantages of digital marketing can push for more creative promotional strategies.